Jessa was hired by Genesis LA (GLA) to lead the art direction and design for the Board and Care Report in in Los Angeles County. She was selected for her extensive experience in the magazine industry, which positioned her to deliver a polished, professional piece. Genesis LA is a certified Community Development Financial Institution (CDFI) and Community Development Entity (CDE) that provides financial solutions—including loans, investments, and technical assistance—to support non-profits, affordable housing, and economic development in underserved communities.
Preserving & Expanding Board and Care Facilities in Los Angeles County
Custom Publishing
Client
Genesis LA
Root & Folio Team
Jessa Hendershot
Art Director & Designer
Kelsey Miller
Copy Editor
Project Scope
Jessa led the complete design process for this guide, bringing Genesis LA's vision to life.
Jessa balanced the overall visual aesthetic with detailed page layouts, typography, and brand consistency across all spreads. Regular check-ins with Genesis LA kept feedback flowing smoothly while ensuring the project stayed on schedule. The result was a cohesive, visually engaging report that showcases the research in an engaging way.
Project Stats
Jessa spent one month transforming Genesis LA's report from initial concept to print. The project involved several proposed cover mockups, two different creative directions, sourcing illustrations and several rounds of proofing to ensure a polished final result.
From the Client
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