Jessa was hired by True Digital Communications to lead the art direction and design for Princeton Fine Wood's Dealer Manual. Her selection was based on her 15 years of industry experience and her proven track record of successful client collaboration.
Princeton Fine Wood is a Canada-based manufacturer specializing in high-performance, rot-resistant Eastern White Pine trim, siding, and mouldings. True Digital Communications is a full-service B2B digital marketing agency located in Northeast Ohio.
Princeton Fine Woods Dealer Manual
Custom Publishing
Client
True Digital Communications
Root & Folio Team
Jessa Hendershot
Art Director & Designer
Project Scope
Jessa led the art direction and design for this project, bringing Princeton Fine Woods' vision to life. She kicked off the project with collaborative meetings alongside True Digital's internal team — including a project manager, editor, and creative director — to establish a clear creative direction and align on goals.
Jessa balanced the overall visual aesthetic with detailed page layouts, typography, and brand consistency across all spreads. Regular check-ins with the team kept feedback flowing smoothly while ensuring the project stayed on schedule. The result was a cohesive, visually engaging piece that authentically captures the craftsmanship and quality at the heart of Princeton Fine Woods.
Project Stats
Jessa spent two months bringing Princeton Fine Woods' new brand manual to life from initial concept to print. The project involved several proposed cover mockups, two different creative directions, color correcting supplied photography, map editing, and several rounds of proofing to ensure a polished final result. The newly created publication was designed to reflect Princeton Fine Woods' updated branding in fresh and engaging ways — proving that thoughtful design drives engagement.
From the Client
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